Doc Searls has scared the crap out of me. This is a must read. It feels like we've toppled a giant only to discover he's falling on us. There's a call to action here, but i'm not sure what individual users can do about it. I'd like to think that Google and others can use their leverage to prevent things from getting out of hand. Unfortunately they're big enough that they can also afford to just play the game, at our ultimate expense. Perhaps i'm overly optimistic, but I'd like to think the very nature of the internet would make it quickly apparent how misguided these notions are. There are so many ways to route around "damage".